I grew up in Stratford-upon-Avon and, after working in London and across the North, I decided I wanted to come back home. And while I didn’t know huge amounts about NFU Mutual, I had temped here during university and because my brother has worked here for years, I knew it was a great place to work.
I joined NFU Mutual as an Employee Relations Specialist. As the role developed, I found myself doing more of the communications work – and I loved it. Meanwhile, the corporate communications team was growing. Having had a good taste of the sort of thing they do, I knew that this was where I really wanted to work. So when an internal comms job came up, I spoke to the Head of HR and said I’d like to go for it. The rest, as they say, is history and I’ve gone on to become Head of Corporate Communications. It’s a good example of how supportive NFU Mutual is of your career. They’ll do whatever they can to help you grow and help you do things which interest you. Which is something I try and do with my team now.
I look after three teams here in Corporate Communications: Internal Communications, Corporate Social Responsibility and Media Relations. Right now, one of our new areas of focus is social media. How we use it and how we manage it. We’re working hard to build trust and engagement with customers and potential customers in the online space – to complement the great local, personal face-to-face service they receive on a day-to-day basis. Like anyone out there in the big wide social media world, you get the odd negative comment on Facebook or on Twitter. We’re working hard to turn the negatives into positives, and where we have seen a disgruntled customer comment, we’ve made sure we get in touch to try to sort things out – it’s great when the team see a positive result and the person has gone back on and tweeted “great service, NFU Mutual, you have sorted us out, thank you”. That makes us feel really proud.