"We see everyone as talented. It's our job to pinpoint these talents and develop them."

John Wilson, Senior Manager

About us

For over 100 years, we've insured Britain's farming communities. Now, our customers come from all walks of life, but our ethos is the same – honesty, fairness and trust.

Today, our customers are as diverse as our products. But each and every one of them appreciates – and deserves – our personal service and honest advice. We offer insurance, pensions, investments and protection. Whether our customers are insuring their home or their business, organising a pension or investing their money, our experts are available. We believe in taking the time to find products to meet their needs, inspiring trust and building relations by exceeding expectations.

It's a time-tested formula which puts quality customer service over a quick sale every time. It's an approach that clearly works too: we’ve a high policy-renewal rate and extremely positive customer feedback. 

We aim to...

Be a great place to work

We aim to...

We aim to be a great company to do business with

We aim to...

Deliver sustainable profitable growth

A potted company history


The Stratford and District Farmer’s Union started offering cost-price insurance to attract more members into their Union. The Midland Farmers Mutual Insurance Society was formed. 


Initially, the company operated solely around the Stratford-upon-Avon area. But, in time, farmers from other areas expressed interest in what they were doing.


The Mutual won a bid to insure the National Farmers Union of England and Wales. And so the National Farmers Union Mutual Insurance Society was formed.


Insurance was offered to non-farming customers through Avon Insurance.


The Society more than tripled in size, going from employing 40 staff in 1923 to 150 staff by 1933.


Almost 100,000 farming customers insured through NFU Mutual, but the growth did not stop there. 


The NFU Mutual income was almost £4 million with assets totalling £9 million. 


Continued our support of the farming community when victims of the Foot and Mouth outbreak received a share of over £1.5 million in indemnities.


Launched our Risk Management Service. 


Started insuring individuals and businesses outside the farming industry.


Set up the NFU Mutual Charitable Trust to promote and support charities in the United Kingdom working in agriculture, rural development and insurance.


With over 900,000 customers and 300 local branches nationwide, we're big on local presence and personal service. 

Our awards and recognition

Winning awards is one of the ways in which NFU Mutual knows that it is maintaining a high standard of service.



Great Workplace Award, 2017

The Job Crowd

The Job Crowd

Top 100 company for graduates to work for, 2017/18

Our responsibilities

We take our social responsibilities seriously and are at the heart of delivering many projects and initiatives designed to improve lives. We work closely with the police, farming unions and other partners to achieve our goals and make a positive difference. We also know that how our people feel at work, directly affects the service they provide – so valuing our people, providing training and ensuring their health and wellbeing are all part of being a responsible business.


Find out more about the work we are doing to raise money for our charity partners. 



NFU Mutual’s Community Giving Fund supports local initiatives and charitable events within the communities in which we operate.



Learn more about our commitment to conducting business responsibly and embedding environmental principles and practices.


The NFU Mutual Charitable Trust

Set up in 1998, to promote and support charities in the United Kingdom working in agriculture, rural development and insurance.