Today, our customers are as diverse as our products. But each and every one of them appreciates – and deserves – personal service and honest advice. These are the cornerstones of our business; always have been, always will be. We offer insurance, pensions, investments, protection and financial services. Whether our customers are insuring their home or their business, organising a pension or investing their money, our experts advise them how to do it. We believe in taking the time to find products to meet their needs, inspiring trust and building relations by exceeding expectations.
It's a time-tested formula which puts quality customer service over a quick sale every time. It's an approach that clearly works too: as well as our high policy-renewal rate and positive customer feedback, we've beaten some of Britain's biggest insurance names to win the prestigious Which? Award for Best Insurance Services Provider 2016 – and for the third year running. We also became Which? Recommended Provider for both Home and Car insurance, for the twelfth time. And, more recently, we won the Most Trusted Home Insurance Provider award at the 2016 Moneywise Customer Service Awards.
We aim to...
Be a great place to work
We aim to...
We aim to be a great company to do business with
We aim to...
Deliver sustainable profitable growth
A potted company history
The Stratford and District Farmer’s Union started offering cost-price insurance to attract more members into their Union. The Midland Farmers Mutual Insurance Society was formed.
Initially, the company operated solely around the Stratford-upon-Avon area. But, in time, farmers from other areas expressed interest in what they were doing.
The Mutual won a bid to insure the National Farmers Union of England and Wales. And so the National Farmers Union Mutual Insurance Society was formed.
Insurance was offered to non-farming customers through Avon Insurance.
The Society more than tripled in size, going from employing 40 staff in 1923 to 150 staff by 1933.
Almost 100,000 farming customers insured through NFU Mutual, but the growth did not stop there.
The NFU Mutual income was almost £4 million with assets totalling £9 million.
Continued our support of the farming community when victims of the Foot and Mouth outbreak received a share of over £1.5 million in indemnities.
Launched our Risk Management Service.
Started insuring individuals and businesses outside the farming industry.
Set up the NFU Mutual Charitable Trust to promote and support charities in the United Kingdom working in agriculture, rural development and insurance.
With over 900,000 customers and 300 local branches nationwide, we're big on local presence and personal service.
Our awards and recognition
Winning awards is one of the ways in which NFU Mutual knows that it is maintaining the high standard of customer service and cover that our customers have grown to expect.
Great Workplace Award, 2016
Insurance Provider of the Year, 2016
Recommended Provider for Home Insurance, 2017
Recommended Provider for Car Insurance, 2017
Customer Service Award for Most Trusted Home Insurance Provider, 2016
5 Star Rating for Home Insurance, 2016
5 Star Rating for Car Insurance, 2016
Best Car Insurer, 2016
We take our social responsibilities seriously and are at the heart of delivering many projects and initiatives designed to improve lives. We work closely with the police, farming unions and other partners to achieve our goals and make a positive difference. We also know that how our people feel at work, directly affects the service they provide – so valuing our people, providing training and ensuring their health and wellbeing are all part of being a responsible business.
Find out more about the work we are doing to raise money for Guide Dogs, our corporate charity for 2015.FIND OUT MORE
NFU Mutual’s Community Giving Fund supports local initiatives and charitable events within the communities in which we operate.FIND OUT MORE
Learn more about our commitment to conducting business responsibly and embedding environmental principles and practices.FIND OUT MORE
The NFU Mutual Charitable Trust
Set up in 1998, to promote and support charities in the United Kingdom working in agriculture, rural development and insurance.